DatingDirect Review

DatingDirect Review

DatingDirect is owned by, which is part of the Meetic network. Both share the same features, so DatingDirect works as a bit of a spin off to

If you’re looking for something slightly different. It’s extremely popular with members worldwide, so is a great place to find meaningful connections or something a bit less serious. Find our full DatingDirect review below.

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DatingDirect member structure

The site is available in 25 countries, including the US, Canada, UK and Australia. On the network, 91% of members have attended college or gained a degree. 44% of users are also a single parent. The 50+ age range is currently the fastest growing demographic.

  • Members: DatingDirect shares the same network with, and there are approximately 5 million people in the UK and over 21 million worldwide on the network.
  • Gender proportion: 49% women and 51% men.

Age distribution

  • 25-34 (31%)
  • 39-52 (36%)
  • 54-75 (28%)
  • 5% (unspecified)

How does work?

There are three main steps. Firstly, tell everyone who you are and create a profile. Second, find the right person. You can do this using their detailed search to discover people you’d like to get to know. Thirdly, kick start a conversation and tell the person you like about what you’re into.

Sign up process on DatingDirect

Signing up doesn’t take too long. You’re guided through every step of the process by a handy pop-up. Simply create a password and choose a username, then take DatingDirect’s short questionnaire.

This aims to find out more about what you’re after, who you’re looking for and details about your appearance.

You can choose to keep the info to yourself, but you must add a photo during sign up. The team will moderate it after 15 minutes.

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Ease of use

The site is very well laid out so you can find everything you need quickly. Member profiles are easy to scroll through and matches can be easily viewed from the homepage.

There’s a messaging feature too that works on an instant messaging service, much like Facebook Messenger. Everything is nearly organised using little icons at the top of the page, making the site overall very easy to use.

DatingDirect messages and chat

You have to be a member in order to send messages to other members. However, once signed up you can dive straight in with a message or send a wink to try and spark a conversation instead. There are also a few games you can play to get to know your matches a bit better.

Profile quality

On, profiles are very detailed. They use your answers in the questionnaire to let people know more about you, and all photos need to be moderated by the team – they won’t let poor quality images through, and it has to show your face in order to be approved.

Dating Direct mobile app

The DatingDirect app is available to download on Android and iOS, and contains all the same great features that the desktop site has. According to the site, over 80% of members meet through the app. It’s ensures a very friendly user experience.

Real life reviews for

We joined direct dating 3 yrs ago. We lived a couple of miles apart but had never met…we even share friends that we have both known for years, but still never met! This site changed our lives for ever, yes we did meet the partners of my dreams and yes we are now married and sharing a wonderful life together. It does work, we are the living proof! Good luck with your search.

From, 2019

Key features

Advanced search. You can use the advanced filters to discover the exact type of people you’re interested in.

Blocking. You can block anyone who seems suspicious or is being inappropriate and you won’t see them again.

Shuffle. Discover the DatingDirect selection that meets your search criteria. Browse through profiles and selected ‘yes’ or ‘no’.

Events. Arranged by DatingDirect, meet new people face to face in a safe and controlled environment.

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Is DatingDirect safe?

As well as safety advice and a code of conduct, DatingDirect monitor the site regularly and delete fraudulent accounts wherever they need to.

You can also block members who are either suspicious or are being a nuisance.

And finally, with a membership you can also choose to browse in incognito mode, where you can view profiles without them knowing, and only singles you’re interested in will be able to see your profile.

How much does cost?

What are the prices for membership? The good news is that DatingDirect is considered one of the cheapest dating apps. On signing up, you’re giving the option to subscribe for membership. You can upgrade for the following prices:

  • 1 month: £29.99 per month
  • 3 months: £19.99 per month
  • 6 months: £9.99 per month

A membership gives you access to the following:

  • Send unlimited messages.
  • Find out who is interested in you.
  • View entire members’ profiles.
  • Browse without any ads.
  • Find DatingDirect on all your devices.
  • Take advantage of special member pricing for their events.

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Discounts, offers and promo codes

When we signed up, DatingDirect was offering a special saver offer, where you could purchase the 6 months package but pay over 3 months.

This would save you 67% compared to the basic monthly plan. You could also save 33% on the 3-month membership compared to the basic subscription.

If you do a Google search you can sometimes find money off passes too, so make sure you shop around before you commit.

DatingDirect free trials

DatingDirect has been known to offer 3-day free trials to their subscription services. You have to keep your eyes peeled for it as you never know when it will become available. Otherwise, you can use the site as a free member for as long as you like – but services are limited.

Pros and cons

Pros of DatingDirect

  • You get a great user experience with the site; it’s one of the best dating sites out there for usability.
  • You can sign into any of the Meetic network’s dating sites once you’ve created a profile for one.
  • There are loads of members using DatingDirect, so you get plenty of choice.

X Cons of DatingDirect

  • It’s basically the same as, so it’s hard to see why you would use DatingDirect instead.
  • You have to pay for most of the features, and you can’t message without a membership.

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Our recommendation

DatingDirect has all the same great features as, which is one of the world’s best and most popular dating websites.

However, we can’t really see why you would choose to sign up for DatingDirect when is available. It offers no new features or anything different, so in many cases it’s probably best to stick to

That being said, you can’t deny it’s a great dating website. The features that are on offer are fun and give you a strong reason to login to the site every day, and the website is one of the cleanest and easiest to use around.

Not forgetting to mention that there are loads of members, so there’s a much higher chance of finding a connection. 3.5 / 5.

  • Popularity
  • Features
  • Value
  • Safety
  • Ease of Use

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How can I show another member I am interested in them?

There are a few ways you can show interest in another member. Viewing their profile, followed by a wink or favourite shows that person you like what you saw and read.

Winking is a flirty way to express interest. For some people this is a great way to initiate messaging. The best way to show your interest is to send someone a personalised email.

How can I add a member to my favourites?

There are two ways to add a profile to your favourites:

  • In your search results, select ‘Add to my favourites’ link on the mini profile
  • When you view a profile, click on the ‘Favourite’ button below the profile photo

How can I upload a photo?

Add a photo to your profile by going to ‘Edit my profile’ page by clicking on your profile avatar at the top right of every page.

Next click ‘Add a photo!’ and select one of the options available for adding your photo. Your photo will appear online within 24 hours and you will receive an email confirmation.

How can I delete my Dating Direct profile?

To delete your account go to the ‘My account settings’ section, found by selecting the avatar photo at the top right on any page.

Next, go to the ‘Help section and click ‘Suspend your account’. At the bottom of the pop-up, select the ‘To cancel your account, click here’ link and you will be asked to fill in your login details.

Follow the prompts until you receive a confirmation on your screen and also via email.

Once this is complete, you will lose access to your account and your profile will disappear from the website within 24 hours. If you want to keep your account, you can also choose to ‘Suspend’ your profile instead.

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How do I hide or blacklist a member? does not offer a feature to hide another member on the site.

However, you can blacklist a person and stop them from contacting you in the following ways:

  • When viewing that member’s profile
  • When reading one of their messages

In both instances, select the ‘three dot’ button at the top right of the page followed by ‘Blacklist this member’.

How do I report a fake profile?

You can contact the moderating team by selecting the ‘three-dot’ icon found at the top right and then ‘Alert the moderator’ when:

  • You are viewing a member’s profile
  • You are reading a message

The moderating team will do what they can to detect and delete profiles that do not comply with Dating Direct’s General Terms & Conditions of Use or Charter of Commitment.

If the member’s behaviour is going against their code of contact, the moderating team will take appropriate measures which could include a warning to permanent removal.

What are the benefits of a subscription?

Dating Direct offers one, three and six month subscriptions. A subscription gives you access to numerous features on the website when looking for a date.

With a subscription you are able to:

  • Chat with other members on IM or private message
  • View ‘The person I’m looking to meet’ box on the profiles you view
  • View winks you sent
  • Save your favourite profiles
  • Personalise your searches
  • Browse the website ad-free
  • Get discountso n tickets to Dating Direct Events

What happens at the end of my subscription?

To give you a seamless experience, automatic renewal is in place for plan purchased via credit/debit cards and PayPal.

You can cancel your subscription renewal fro your computer via the ‘My account and subscription’ section any time from 24 hours after purchase until 48 hours before your subscription runs out.

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What subscriptions are available and how long do they last?

Dating Direct offers a choice of three subscription packages: one month, three months and six months.

The subscriptions give you access to most website features and allow you to read and send as many messages as you like.

Once you choose your subscription period, you can add one or more upgrades. For example, the Connect upgrade allows non-subscribed members read your messages and write to you. The Select upgrade allows you to activate the Contact Filter and also see if and when your messages have been read.

What is automatic renewal?

Any subscription you have with will be renewed automatically. This is so you can continue creating connections with other members and not worry about your subscription running out.

If you do not want to continue your subscription, you should cancel automatic renewal at least 48 hours before your subscription runs out. Select ‘Manage my subscription’ in ‘My account’ settings.

You can also call Dating Direct on 020 3868 4378 from Mon to Fri (9am to 5pm). Please keep in mind that standard network charges apply.

How can I activate my special offer?

To activate a promotion, click the link in the message that you have been sent by

You will then be redirected to the relevant offer and can make your purchase in a few clicks.

If you have subscribed to a promotion by credit/debit card (or by PayPal) automatic renewal will be setup. If you do not wish to continue your subscription, you can cancel this at the latest 48 hours before your subscription runs out by selecting the ‘Manage my subscription’ link.

Which features are available free of charge?

The free registration will give you a glimpse of the features available on the website. You can create a profile and also access the main search engines for free to check other singles’ profiles.

You can also message members by email or IM who have chosen the Connect upgrade. Free messaging is also available in the ‘Around Me’ feature on the Apple and Android apps.

To get the most from your experience, it is recommended to get a subscription so that you are able to enjoy the range of features available.

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Amy Pritchett

Amy Pritchett

Amy is a relationship science expert, writer and dating coach. She understands that human connection is the motive and result of a meaningful life. She believes the purpose of relationships is not to have another who might complete you, but to have another with whom you might share your completeness.

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