Reviews is probably the most popular dating site in the world. is considered the granddaddy of the dating site industry. The dating site was launched online in 1995 and has been a pioneer in the online dating industry.

The site is most popular with a diverse and global community of singles. They all share the same common goal – to meet other singles, find dates, meet life partners, or start a romantic relationship. Their community includes singles that are old, young, gay, straight, from around the globe. They all join to flirt, meet, date, and maybe even fall in love.

It’s clear that dating is a big business when it comes to online dating. But is their site easy to use? We’ve put it to the test so you don’t have to. Find our full reviews below. uk online dating site review

How Good is Our Recommendation Upfront

Is a good dating website? We’d give an impressive 4.2 out of 5. The website is top of the range, and having your own little personalized assistant during sign-up is a nice little touch. It’s also full of professional imagery and uses a chatty tone of voice throughout. We think feels really sleek, modern, and friendly.

In terms of safety, it works really hard to keep its users protected, with the addition of their singles’ nights and MatchPhone. The biggest thing that lets it down is the fact that so many of their top features are add-ons. You have to purchase them in addition to your subscription.

But you really can personalize your experience depending on what you want. It’s well worth giving it a try if you’re new to online dating, or are a little bit skeptical about it.

Overall Rating

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Pros and Cons of the Dating Site

Pros of

  • They offer singles nights, allowing singles to meet people face to face in a controlled, safe environment.
  • They have a feature called MatchPhone. This allows you to call matches without revealing your phone number, keeping you safe and secure.
  • The 6-month subscription is reasonably priced compared to a lot of other dating sites on the market.
  • So many people use it. There are loads of singles to browse through, making finding love much more likely.

X Cons of

  • The questionnaire isn’t hugely comprehensive. You get a lot of matches that aren’t always relevant to what you’re looking for.
  • The free service isn’t worth using as it’s so limited. You can’t even message your matches without a subscription.
  • You have to pay for some of the better features as an add-on to your subscription.

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Fast Facts About the Dating Site

  • Site Name: Match (
  • Paid or Free: Both options available, limited capabilities with free membership
  • Average Sign-Up Time: A few minutes
  • Prices: Starting at $15.99 per month
  • Unique Facts and Figures About the Website:
    • Most users on are from the US, Canada, UK, and Australia.
    • is available in 38 languages with an active user base in 50 countries worldwide
    • With 21 million active users worldwide, it’s one of the most popular dating sites and apps in the world
    • There is a nice split amongst age groups as 32% identify as millennials, 39% as Gen Xers, and 27% as baby boomers.
    • The majority (84%) of the user base has attended college or earned a college degree
    • Match has over 7 million paid members and caters its services to heterosexual and LGBTQ singles of all ages App Screenshots

The android and iPhone app download are available on pretty much every mobile device, so it’s completely accessible to everyone. Over 80% of members meet through the app, so it’s, without doubt, the most popular way for users to match.

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The Editor’s Review of

amy-editor-photoFor singles looking for love, the dating site has a lot to offer. It’s an established site and has spent decades perfecting its tools along with its match algorithm. I think this helps deliver the best possible matches – and it definitely works.

Stats from an internal survey show that a third of the Match users reported having started a relationship lasting longer than four months thanks to the site. Match also claims responsibility for over 10 million relationships in the US alone as well as 1 million babies being born. This is a truly incredible legacy and proof that this online dating giant isn’t about to slow down.

If you take a look at the Match blog, you can see the heartwarming success stories that highlight its life-changing impact on everyday people.

Packed with useful features, a simple layout, and inspirational success stories, I understand why has been around so long. Millions of singles have found compatible dates and love on the Match dating site, and I expect it to continue pairing people for years to come.

– Amy Pritchett, Chief Editor at

Real-life reviews

Found my perfect match- Joined Match and within 12hrs of being signed up, I found the perfect man I had been searching for. From the minute we spoke we clicked and since then every minute and every hour has got more and more perfect.

When you meet your match, it hits you like a freight train but is the best feeling in the world. I know he is my soulmate and I can wait for the rest of our lives. Thanks,! And for everyone else out there good luck and don’t give up!

Are there any good, quality matches on the dating site?

If you’re looking for a reliable website to meet quality dates, you can’t do much better than Match. The dating site offers numerous tools designed to direct you to viable date prospects and help you meet your match.

Like other dating platforms available, offers a compatibility rating that helps you narrow down your search. And when our team tried out the site, the majority of matches were rated at 80% compatibility or above, so the quality of the matches is pretty high.

The rating on is determined by the information you give them when you sign up. This relates to your appearance, personality, lifestyle, and also what you’re looking for in a partner. This also helps you find quality matches by selecting deal-breakers such as if you want kids one day or not.

With this in mind, you should be able to find quality matches on the site with good compatibility ratings. If you’re unsure and want to look at some profiles before starting the process, you can choose to withhold this information at the start of your session in incognito mode. This is a sneaky way to assess whether there is a good dating scene in your area before you commit to the process.

In our experience with, there were a high number of matches that were accurately aligned with our preferences. We also received lots of messages from them.

Our team tried out a few different profiles and successfully got 11 and 12 matches in a 24 hour time period. Keep in mind, these numbers could vary depending on your individual dating preferences and location.

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How easy is the site to use?

Although the dating site has a lot of different features, the layout is simple and makes it easy to navigate and understand. If you’re unsure this is the right app for you, it’s totally free to join and test out the matching and search features to see if it’s something you want to use.

The Match dating site is pretty self-explanatory. Your matches are all easily viewable on your homepage. You can scroll through as many as you like. The message feature is also pretty easy as it uses an instant messaging service.

The search function allows you to narrow down your search to people who meet the criteria you are looking for. This may be in terms of distance, personality, interests, and lifestyle. You can also search by keyword. The Match app also has Reverse match and Mutual match filters, which curate lists of profiles of people looking for someone like you. is also available as an easy-to-use app. The app functions in a similar way to Tinder with lots of profiles and swiping. The app also has a ‘stories’ mode, so you can create a little video to show users what you’re up to through the day.

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How does work?

How does work and how to use it effectively? It’s a very simple formula. Sign up, tell them about yourself then discover your matches.

Once you’ve created your profile (complete with a name and password, which only takes 2 minutes to set up), you’re prompted to complete a short questionnaire straight away. It’s here they ask you a little bit about yourself and the sort of person you’re after. This includes appearance and personality preferences. It’s really quick.

The questionnaire is engaging, so this doesn’t feel like too much of a chore at all. You’re paired up with singles based on your questionnaire answers. It’s crucial you’re as detailed and honest with this stage so you find the best matches.

They ask you to add a photo straight away though. So there’s not much getting away from this if you’re feeling shy and want to come back to it later.

The team will moderate it in 15 minutes. So choose a photo that’s a true representation of you. After that, you’re free to browse and you’ll be able to see your matches straight away on your homepage.

Like previously mentioned, you’ll need a membership to start your first message with matches. If you’re feeling a little shy you can send a wink instead to let them know you’re interested. There are also a series of games that you can play to get to know your matches a little better. This is a fun and unique way to break the ice.

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Are there any great features?

Discover. The Discover section includes helpful search filters for distance, age, interests, appearance, lifestyle, and more.

Reverse Search. This will show you a list of dating profiles looking for someone like you.

Mutual Search. This will show you a list of mutually compatible dating profiles.

Vibe Check/ This allows you to have a quick video date with your match.

Blocking. We hope you don’t have to use this feature, but if someone is pestering you or they keep appearing when you’re not interested, you can stop them from appearing in your searches.

Boost. For an extra £1.99, you can have a one-hour boost session. This will increase your visibility on the dating site threefold.

Connect. The Connect upgrade is an add-on that allows you to connect with singles with a free membership only (they wouldn’t normally be able to message). You’ll also be the first to know about new members.

Select. The Select upgrade is another add-on, this time letting you know when your emails have been read (always handy). You can also tell people when you’re away and not active, and only singles who match your exact criteria will be able to send you a message.

Match Events. The Match Events offer you real-world opportunities to meet new people at happy hours, wine tastings, and bowling nights. (Please note, some events are on hold due to the Covid crisis. However, there is the option of having a virtual date on the platform instead.)

Dating Experts. If you need any advice, there are on-hand dating experts to offer you advice. The first session is free!

Missed Connections This feature lets you find local date prospects that you crossed paths with in real life.

MatchPhone This is a private, customer number that you can use to call and text other people on the Match dating app

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Tell me about customer support.

The Match customer care team is available to answer any questions and when we tried to get in touch we were supported by a dedicated customer service advisor. There is also a comprehensive frequently asked questions section on the full dating site which helps answer some of your queries.

The customer care team is available by email and live chat from Monday through Friday. They are an experienced team on hand to answer your questions. If you have a question about your account or simply need some dating tips, you can ask them whatever you need. prices and cost – How much is

If you’re interested in joining, we have the up-to-date cost and prices. You can find the breakdown for subscriptions in the USA and UK. There are two different membership types available in three, six, and 12-month increments. The prices for a plan start at only $15.99 per month (US) and at £9.99 per month (UK).

If you’re really interested in finding a longer-term relationship, then it’s worth upgrading your experience to a subscription. This will allow you to message other members freely. It’s also a good idea to try out the free version before you invest so that you can scope the dating scene in your local area before committing to the Match dating site. cost (USA)

Subscription Length Monthly Price Total Price
Premium 12 months$15.99 per month$191.88 total
Classic 6 months$19.99 per month$119.94 total
Light 3 months$23.99 per month$71.97 total cost (UK)

Subscription Length Monthly Price Total Price
Premium 12 months£9.99 per month£119.88 total
Classic 3 months£19.99 per month£59.97 total
Light 1 months£29.99 (one payment)£29.99 total

How much does cost? Is it worth paying for Match is also here to offer a sliver of hope: They guarantee that you’ll find someone in six months, and if you don’t, they’ll give you six months for free.

The most important thing to keep in mind before purchasing your subscription is that there is a Standard Match Plan and Premium Match Plan with some more features. With the Premium Match Plan, you have access to a yearly review of your profiles from Match staff, a monthly boost to push your views and email read notifications so that you never miss a message.

With the Standard Match Plan, you will have access to the message and chat with your interests. The 3-month plan ($29.99 a month), 6-month plan ($21.99 a month), and 12-month plan ($17.99 per month with a 60% savings).

The Premium Match Plans are for singles who want to get the best results. The 12-month plan is the best deal of all the membership packages at $15.99 a month. The other plans are also affordable too with the 6-month plan ($19.99 a month) and the 3-month plan ($27.99 a month).

The extra features included in the Premium Plan will help you get noticed with the Boost and Profile Review. Also, you won’t miss any messages with the email notifications. However, considering the legacy of the Match dating site, you are likely to be successful with any subscription you choose.

Keep in mind that you don’t actually pay monthly. The subscription is paid in one lump sum where you get a pass for the number of months you’ve chosen. And if you pay for a membership, be careful. Your account will continue to bill you if you don’t have auto-renew unchecked within your account settings. You can go to your billing settings to turn this off.

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You can pay using your VISA, VISA Electron, American Express, MasterCard, Discover, JCB, Diners Club, and PayPal.

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Does have a free trial?

Is free? Can you join without paying? does sometimes offer a 3-day free trial. It’s not guaranteed so keep your eyes peeled for it. Or do a quick Google search before you sign up to see if the offer is active. This is only for brand new members, however. Otherwise, you can keep using the basic free service for as long as you’d like.

Free members are able to edit their profiles, add photos, search for matches, send likes and also access the Match dating app for an unlimited period of time. As a free member, you can also send private messages to others if (and only if) that person is in their Top Picks list. But, if you want to talk to everyone on the site, you will need to choose between a three-month, six-month, or 12-month membership plan.

By upgrading your account, you will get access to messaging features, privacy filters, priority access to Match Events, and more premium features. As a subscribed member, you will also rank higher in the search results on the site and on the app.

How to hack without paying?

It’s easy to use without paying and you can easily get a free trial. There is a three-day and seven-day free trial. For those that need more time to discover the services, there are coupons online that can help you extend your free trial period. You can also of course sign up for a free membership and opt to receive promotional emails with further offers.

Here is the best way to hack without paying:
Step 1: Go to with this special link here. You can’t go to the site and get the free trial, it’s only available with special offers via affiliate sites or if you’re on their email list.

Step 2: Create your profile and answer the questions in the questionnaire. The site will ask you for a profile photo too. As a non-paying member, you will still be able to see profiles and photos but you won’t be able to talk to them (that’s where payment comes in).

Step 3: Here is where payment comes in: After setting up your profile, you will need to select a membership package and pay for it. You have 3 free days, but the site will ask you to provide payment information. This is so you can automatically keep subscription benefits when the free trial expires.

This is the point where you might become frustrated with all online dating auto-renewal features. Keep in mind, most online dating sites do this and this is how they make money. You will always need to stop the auto-renewal before it’s due.

If you want the free trial and do not get charged, you will need to stop the auto-renewal before your 3 days are complete. Otherwise, you will be charged for whichever subscription you chose initially. The best thing to do is make a note on your calendar so you don’t forget.

Step 4: To cancel your membership after 3 days, simply go to ‘Account Settings’ and click on ‘Change/Cancel Membership.’ When you cancel your trial, you will lose all subscription benefits in that instance.

Step 5: If you like and the premium experience after the 3-day free trial, then you don’t need to cancel anything. Your subscription will take effect and you can continue chatting to potential matches.

If keeping track of a 3-day free trial sounds like too much work, then this might not be the best route for you. But if you want to try before you buy (which many people might want to do) then this hack might help you out. FAQ

What age demographic is using

It’s worth noting that people over 50+ looking for love is currently the fastest-growing category.

Can you search or view without signing up?

Unfortunately, you can’t access any matches without a signup but you can get a feel for the site without any monetary commitment.

What to do if I get a message saying my email address is already in use?

An email address can only be linked to one Match account. If you have any existing profiles, delete them before creating a new one.

1. Go to ‘My Account Settings’ by clicking your profile photo, 2. Click the ‘Suspend your account’ link at the bottom of the page, 3. Then select ‘To cancel your account, click here and your profile will disappear within 24 hours.

Why can’t I create an account?

This usually happens because the email you are using is already linked to a Match account. Delete the old account before you can create a new one.

How do I send and read messages?

Just click on the blue speech bubble found in their mini-profile in the search results or at the top of their profile. To read your messages, click ‘Messages’ at the top of any Match page.

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How can I allow a member without a subscription to message me?

Get the Connect upgrade to let any member contact you for free – even if they don’t have a subscription. You need a subscription to get Connect and can activate it at any time.

Can you receive messages on without paying?

After subscribing, you gain access to the complete functionality of The paid membership account allows you to receive and send messages.

What do checkmarks mean on a Match?

When you get an email saying that someone is interested in you from Daily Matches, it means that the member clicked the checkmark to indicate that they are interested in you.

How can I show another member I’m interested in them?

You can show someone else you are interested in sending a wink or a favorite. These are a great way to encourage someone to message you!

How can I increase my chances of getting replies to my messages?

A few things you can do to maximize your chances of getting a reply to include updating your profile, personalizing your messages, and adding the Connect upgrade subscription so that anyone can read or reply to your messages.

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How can I change the gender of my profile?

Follow these steps: 1. Access the ‘My Account Settings’ section by clicking on your profile photo, 2. Click the link at the bottom marked ‘Suspend your account’, 3. Confirm your request by clicking ‘To cancel your account, click here.’, 4. Your account will be deactivated and you can use your original email address to create a new profile.

Can I access my profile from abroad?

Yes, you can view your matches and messages from wherever you are in the world.

I just created an account. Why can’t I access my profile?

You should have received an email confirmation when you registered. Check that you have received that email and if you are unable to find it, look into your spam folder.

Why has my profile been closed?

The moderation team may close your profile if you are not complying with their Rules and Code of Conduct.

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Someone else has used my profile. What should I do?

Act quickly by logging in and changing your password immediately. If you are unable to log in then you will need to contact Match to close it down for you and transfer your details to a new account.

I’m bisexual. How can I create a profile?

Contact the Customer Care team and they will help you out. They will need to adjust your account.

How can I stop people who do not meet my criteria from visiting my profile?

The contact filter allows you to choose who can get in touch with you. It is part of the ‘Select’ upgrade you can add to your subscription and makes it easier to find someone right for you.

How can I buy a boost?

You can buy a single Boost or a Multipack by clicking the menu bar at the top of the Match page and going to the ‘Boost’ section. You can then choose a package that is best for you and follow the instructions to purchase.

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How can I activate a boost?

You can activate a boost by clicking the menu bar at the top of the Match page and going to the Boost section. Then click ‘Activate a Boost’.

I’ve purchased a boost but I’m not seeing any results. What can I do?

If your Boost isn’t generating the level of interest you like, it might be helpful to put some time into improving your profile. Add some more information about yourself and also add a new profile picture to attract a potential match.

What is the Incognito mode?

Incognito will make your profile invisible for 24 hours. It also allows you to browse Match in secret, viewing profiles without other members knowing you are looking at them. TO activate Incognito, simply click on the ghost icon at the top of every Match page.

How do I report an inappropriate or suspicious email to the moderation team?

If you receive a message that makes you feel uncomfortable, click the three dots at the top of the message and then ‘Report this person’. All reports are confidential and you can also report a profile in the same way.

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How do I hide or blacklist a member?

You can stop someone from contacting you when viewing their profile and reading their messages. In both instances, just need to select the three-dot button at the top-right of the page, followed by ‘Blacklist this member’.

What are the benefits of a subscription?

With a Match subscription, you have more opportunities to find your special someone. The one, three, and six-month subscription offers special features such as: chat via messages, unlocking the ‘I am looking for…; section on profiles, viewing members who have winked at you, browsing without any ads with the unlimited subscription, receiving a special selection of Match singles that are right for you and saving on tickets to Match events.

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How can I improve my subscription with an add-on?

If you want to enhance your subscription with a Connect or Select upgrade, simply click the “Connect” or “Select links on any page.

You can also add a Boost or Incognito, with the links at the top of the screen. Once payment has gone through, your add-on will be activated immediately for you to enjoy.

What is an automatic renewal?

Your Match subscription will renew automatically each month. If you don’t want to continue with your service, you need to cancel 48 hours before the renewal date. Go to ‘My account settings’ and then ‘Manage my subscription’.

Do women have to pay to use Match?

Yes, both men and women require a subscription to make the most out of the Match service.

How can I activate my special offer?

If you receive a promotion, just click the link in your email and go to the page where you can sign up for the offer. Offers are usually available for a limited time, so always check that it is valid before clicking on them.

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What name will appear on my bank statements?

If you pay with a bank account or credit card, payments will be listed as Match. If you use PayPal or iTunes, you will have to check with them directly to know how your payments will appear.

Can I pay any other way than through the website?

Yes, you can pay by talking to a real person over the phone. Contact the Customer Care team to help you.

Can I pay by cheque?

You are unable to offer payment by cheque and can pay for your subscription using credit/ debit cards and PayPal.

Am I able to pay in installments?

Yes, you can pay for the six-month subscription package in three installments. These are debited at the start of the first three months of the subscription.

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What are the events?

Match organizing events to help you find someone new. These are both paid and free events hosted in cities across the UK. They invite singles according to gender, location, and age.

What is a 3-day offer?

This is a trial Match offer from one of their partners. With this offer, you can enjoy the service before registering for a subscription package. Trials are available on new accounts and cannot be activated on existing profiles.

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Where to find discounts, offers, and promo codes?

At the time of writing, was offering a 30% discount on all new membership passes. It’s possible to get discounts through their actual site. If you do a Google search you can sometimes find money off passes too, so make sure you shop around before you commit.

Is safe has measures in place to ensure you are safe. This includes having an active policing network, screening all new profiles and empowering users to block or report profiles on the site. If you have any concerns, you can report them and receive a response within 24 hours.

The app encourages users to flag any profiles that show inappropriate or fake content or anyone with abusive or harmful behavior. Any profiles reported go through an investigation process and may be removed from the site if the team discovers evidence of malicious behavior.

The Match app has also recently implemented new verification tools to help users build trust with each other on the dating platform. This connects to a valid social media account and Match will give users a badge on their profiles to show they have verified through a social media profile. This is completely optional but can help you build credibility with potential matches.

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Amy Pritchett

Amy Pritchett

Amy is a relationship science expert, writer and dating coach. She understands that human connection is the motive and result of a meaningful life. She believes the purpose of relationships is not to have another who might complete you, but to have another with whom you might share your completeness.

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