Plenty of Fish Review

pof uk dating site review

Plenty of Fish Review

As the world’s largest dating site, you’ve probably already heard of Plenty Of Fish. It’s got millions of users worldwide. Its popularity has continued to grow into something pretty unrivaled in the online dating world.

There are plenty of great success stories from couples meeting online and later going on to marry, so it’s a dating site that definitely works.

As the name suggests, there are plenty of fish in the sea and there are plenty of people that use this dating site, too… Find out what we really make of it with our full Plenty of Fish review below.

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Is Plenty of Fish Worth it? Our recommendation upfront

Is Plenty of Fish a good dating site? Plenty of Fish is incredibly popular for a reason. It’s free, it’s simple to use, and it works.

You do have to sift through plenty of profiles to find the ones that catch your eye but you can let the match feature make it a bit easier for you.

Therefore, if you’re prepared to work at making the site a success for you then it’s more than likely you’ll find like-minded individuals that you connect with.

With so many users on the site, it does require time, effort, and patience that many other paying dating sites take care of you.

In conclusion, we would definitely recommend taking care to find out who you’re speaking to (avoiding scam or sales profiles) and checking profile info to make sure you’re matching with the right people. 4.2/5.

Overall Plenty of Fish Rating

  • Popularity
  • Features
  • Value
  • Safety
  • Ease of Use

Pros and Cons

Pros of Plenty of Fish

  • Members never have to pay to send messages and the site is accessible to everyone.
  • Users are constantly active meaning you get profile views and messages straight away.
  • It’s free! This is so rare to find with online dating so this is a big bonus.

X Cons of Plenty of Fish

  • There are a lot of people looking for different things, including more casual relationships. It can be quite hard to find something serious without having to search through and chat with people first.
  • Also, you will find a fair few profiles that are being used to sell services. Make sure you check their information before you reply to any messages.
  • A bit ad-heavy, and the website’s not very sleek or pretty.
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Plenty of Fish member structure

There are people from all walks of life using Plenty Of Fish. It attracts a huge range of people as the largest dating site and because it’s free. The biggest age demographic is the 25-34 group.

  • Members: There are around 150 million registered members worldwide.
  • Member Activity: According to the website, 1 billion messages are sent every month! 4 million users are active and 65,000 new people sign up every day.
  • Gender proportion: 52% Male and 48% Female

Age range and gender ratio

Age Range Percentage
18-24 22% women | 29% men
25-34 31% women | 34% men
35-44 29% women | 24% men
45-54 10% women | 12% men
55+ 3% women | 1% men

How does POF work?

Once you’ve signed up for a profile, you can browse through profiles and send messages to singles you like the look of.

You’ll also be shown several matches a day based on your answers to the chemistry questionnaire.

You can refine your search based on your preferred age and location too, to help you narrow your search results down.


Plenty of Fish sign up process

Plenty of FIsh sign up takes 3 simple steps:
  1. Create your profile, choosing a unique username and password.
  2. Fill out some questions on who you are (like eye and hair color) and what you’re after (something serious or casual?). You can then add detailed information about your likes and dislikes and what makes you tick.
  3. Fill out the chemistry questionnaire – this is how you’ll get your matches.

Sign-up takes around 10-20 minutes to complete, depending on how in-depth you make your answers.


Ease of use

To be honest, using Plenty Of Fish couldn’t be simpler. The navigation is clean, simple, and incredibly descriptive. The site’s really easy to get the hang of once you’ve had a quick scroll through all the features.

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Making contact, messages, and notifications

Anyone can send messages on Plenty Of Fish – even free members! It works as a text messaging feature rather than email.

You can also leave a voice recording using your phone’s microphone once you’ve gotten to know someone a bit better.

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Profile quality

Profile quality is pretty good. Most users take the time to add a profile picture and a description of themselves. You can write a headline – a short sentence that’s designed to catch the eye of other singles browsing the site.

This is quite important as, without it, your profile could get missed in the vast sea of profiles already on there.

POF App Download for iPhone & Android

The POF app is available on iOS and Android devices in 11 languages and 20 countries worldwide. In fact, 90% of the site’s traffic is mobile which makes the app is super handy when it comes to on-the-go dating.

The app is really simple to use and features the same functionality as the website and it’s definitely worth a download. Messaging on the app is 100 free as well as many features to help you start dating.

App features include (all free):
  • Advanced matching algorithm
  • View matches, sort by last online, newest users, and more
  • Send and receive unlimited messages

Real-life reviews

I was on POF last year, hid my profile, then came back on the site in hopes to meet someone genuine, honest, SINGLE, educated, established, and looking for someone to be in an ‘exclusive relationship’ with.

After 2 weeks of being totally disgusted with some of the emails and lack of education with most of the men….my intuition told me to stay on it a couple more days before hiding my profile once again.

My intuition proved right!!! I received a message from a gentleman, who lived in close proximity, and we exchanged numbers. I spoke to him and was relieved he was able to articulate well and had a sense of humor.

After a couple of conversations, we agreed to meet at a restaurant and hit it off immediately. He was tall, dark, and handsome! Not to mention the chemistry and compatibility!

Needless to say, it’s been around 5 months now and he has treated me like the QUEEN I am! He’s considerate, affectionate, and a great lover! He’s the last thing on my mind when I go to sleep at night and the first person in my thoughts when I wake up in the morning.

We have met each other’s family members and have been out of town on trips…he is very liberal with his cash and spears no expense in making sure I’m happy and having a good time. We are also in the process of planning a trip out of the country in the coming months.

I am writing all of this to simply say, there are good people out there if you give it a chance. But also, be conscious enough to use your common sense when you think someone is ‘scamming’ you or just trying to ‘knock the boots’. You’re old enough to know not to waste your time if something just doesn’t smell right!

I have found my Prince Charming…or shall I say, he has found me! I’m the happiest now that I have been in a relationship for a long time. I know he will definitely be in my future for a very long time and I’m looking forward to our road traveled together.

So, ladies and gentlemen, keep hope alive because HE or SHE is out there somewhere! Thanks, POF!!!!!

From Trustpilot


Key features on POF

Anyone can send messages for free. With a free membership, you can get full access to the site, including searching, testimonials, favorites, and communication with other messages.

  • Anyone can view profile pictures.
  • Relationship Chemistry Predictor. POF offers a highly detailed personality assessment with test results to help you better understand how you function within a relationship.

When you sign up, you answer questions in the Chemistry section and these questions assess your personality via five tests – Chemistry, Needs, Psychological, Keeper, and Sex. They then use data to help find you a match.

  • Testimonials. If you have been added to someone’s favorites list, you can leave a testimonial for him or her. This is a great way for them to have some ‘customer feedback’. You can even remove testimonials you have written or ones written about you.
  • Very specific profile pages. Plenty of Fish accommodates a wide variety of singles who have varying dating goals thanks to all the ultra-specific profile features.
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Special features on POF

  • UltraMatch. Get matched up with other singles depending on who Plenty Of Fish thinks you’ll be most compatible with.
  • Top Prospects. Everyone you’ve had contact with for the last 30 days will be ranked based on your compatibility. This ensures you don’t miss out on anyone you might have already written off.
  • Nearby. Mobile location services to find you singles that are nearby.
  • Meet Me. A feature where you can tick ‘yes’ if you’d like to meet the person being presented, or ‘no’ if you don’t.

Is Plenty of Fish safe?

Safety and security are claimed to be a top priority for Plenty Of Fish. They have a couple of useful help pages dedicated to keeping your account information safe, and you can report any profile you think might be suspicious, which they’ll investigate.

They are also one of the oldest dates sites (they’ve been around since 2003) and are very well known. For this reason, we think it is a safe and reputable app to use. The features offered help to keep you safe and enjoy your dating experience.

How much does Plenty of Fish cost?

How much does Plenty of Fish cost per month? What is the price for membership? Memberships are free and you can search without registering. If you would like to enjoy some of the more premium features, you can upgrade to unlock additional features for the following prices:

Plenty of Fish membership cost:

The upgrades automatically renew once they reach their expiry date. Make sure you double-check you have auto-renew turned off in your settings if you don’t want this to happen.

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Plenty of Fish free trial, promo, and discounts

As membership is already free, it’s unlikely you’ll find any discount codes or promos. It’s always worth having a quick Google search before you pay for the upgrades. You never know…

Is Plenty of Fish free? Can you search without registering?

Yes, you can search without registering on Plenty of FIsh. Members never have to pay to send messages. The site is accessible to everyone. Users are constantly active and you can get profile views and messages straight away.

You can see who’s online and filter your searches by when people were last online. You can find people who are more likely to send you a message back quickly.

It’s free! This is so rare to find with online dating so this is a big bonus.

Join Plenty of Fish today

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Is there an age restriction or limit on Plenty of Fish?

Yes, you can only contact people +/- 14 years your age. For example, a 50-year-old man cannot contact an 18-year-old woman. The reason for this is because the majority of messages usually sent outside of these ranges are around hookups.

How old do you have to be to use POF?

You have to be 18 years of age to use Plenty of Fish and the service.

How can I verify my account?

POF uses SMS verification to verify accounts and keep spammers and scammers away from the platform.

Is messaging free on Plenty of Fish?

Yes, messaging other members is free and simple on POF. The messages function works very much like text messaging where you can send messages to free back and forth to matches. Messages are unlimited, even on a free membership.

Is there a messaging limit on POF?

There is no limit on how many messages you send per day or on how many different people you message per day that you have already made contact with. You can enjoy chatting as much as you like!

Who can send private images?

Only females are able to send private images on POF. Unfortunately, this feature was removed for men because of nudity.

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How can I send a message to someone I like?

To send a message to another member, scroll to the bottom of their profile and click ‘Message Username Now’. With the longer messaging format, you can send an inbox gift and also send a rose.

How can I send a Quick Message?

To send a Quick Message to another member, write your message in the message box on their profile and click ‘Send Quick Msg’.

How can I see if another user has read my messages?

You need to become an Upgraded Member to get read receipts on messages.

How can I send a gift to someone on POF?

If you are an Upgraded User, then you are able to send three gifts per day. The option to send someone a gift is only available on your web browser. If you are using a mobile, you can go to the ‘Menu’ and scroll to the bottom where it says ‘Switch to Desktop Site’ and from here you can also send messages with a gift.

To send the gift, click ‘Send a Gift Now’ at the bottom of a user’s profile. Your gift will appear on their profile for three weeks. You can also write them a personalized message to accompany the gift.

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How do I create my Plenty of Fish profile?

To create your POF profile, simply go to the registration page and submit your details.

How can I edit my profile? Change my gender, birthday, email address. country or password?

You are able to update this information at the bottom of your profile page. Make sure to click ‘update registration’ or ‘update password’ to save any changes that you make.

You are only able to update your birth date for the first two weeks after registration. After this period of time, it cannot be revised.

How can I see who has viewed my profile?

Select the ‘Viewed Me’ on the top menu. Here you will see users listed by when they were last online. If you want to see the date and time of when someone viewed your profile, then you will need to have an Upgraded Membership.

How can I report a user?

If someone is interfering with your experience then you are able to report them for the moderators to investigate. Once you report them, the team will carefully investigate the account for suspicious activity. All reports on POF are strictly confidential.

You may want to report a user on POF because of these reasons:
– Abusive
– Nonsense profile
– Inappropriate photos
– Copyright images
– Underage user
– Scammer
– Promoting or selling

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How can I block another user from contacting me?

To block another user, you must have a message from them in your inbox. Open the conversation you want to block, click on the ‘Block User’ link found in the thread which is located next to the reply box. If you are in the app, you can find this in the drop-down menu when looking at the message.

Please keep in mind, you are unable to block a user if you are on a mobile web browser. If you are using a mobile and unable to use the app, click the ‘Menu’ and then select ‘Switch to Desktop site’ and follow the instructions mentioned above.

After blocking another user, they will still be able to search for your profile but will be unable to contact you.

If you wish to unblock a user, simply open the conversation you have with them and click ‘Users I Blocked’ on the right side of the page. Then select ‘Unblock User’ next to the username of the person you wish to unblock.

What does it mean if my account has been deleted?

POF has zero tolerance for rude activity, fake pictures, married or use of sexual language in the first message, nude photos, or breaking the terms of service in any way. If you are caught doing so then your account will be deleted. This could also happen if you receive a high number of blocks from other members. If you are deleted from POF, you are unfortunately unable to signup again.

Why should I become an Upgraded member? What benefits does this include?

Paying for an upgrade offers the following additional features:

Show up first on Meet Me. What does Meet Me on POF mean? This means you’ll find out whether users find you attractive or not straight away.

View extended profiles.

See if your emails were read or deleted.

Get rid of the ads.

See who’s viewed your profile, right down to the date and time.

Increase your profile views and the emails you receive.

Send up to 3 gifts a day.

Upload 16 images.

What can I do with a token?

Tokens allow you do the following:

Send a Super Yes. This lets singles know you really like them, increasing your chances of matching up.

Highlight yourself. You’ll be labeled as ‘Today’s Catch’ so you stand out more to other singles.

Send a priority message. With this, your message will go straight to the top of the user’s inbox.

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Alternatives to Plenty of Fish

Chemistry Review

eHarmony Review

Oasis Dating Review


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Amy Pritchett

Amy Pritchett

Amy is a relationship science expert, writer and dating coach. She understands that human connection is the motive and result of a meaningful life. She believes the purpose of relationships is not to have another who might complete you, but to have another with whom you might share your completeness.

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